Cultural Cognition Thesis

The deficit, dialogue and participation models have continuously faced off with the challenge of accommodating a plethora of complex variables that shape public belief. It’s clear that different groups within the public have differing levels of trust in experts. Take for example the Chernobyl farmers’ refusal to leave the contaminated area as described in the…

The Participation Model

Consider the dialogue model of science communication, in which the public takes a larger role in the discussion of scientific research. The participation model takes the next step, by allowing the public not only to provide feedback and perspective, but also to participate in research as the equals of scientists and mediators. Much more so…

The Dialogue Model

It’s not surprising that eventually, communicators and researchers would begin to challenge the faulty deficit model of science communication, although serious critique of the model did not gain traction until the early 1990s. These inquiries were spearheaded by the ethnographic community, which based its studies on questions regarding the ways social groups perceive authority and…

The Deficit Model

Of the models devised to study the science of science communication, the deficit model has probably been around the longest. It also offers an easy solution to explain failures of communication, and this simplicity makes it desirable in a world where complications abound. Also known as the dissemination model, this method relies almost entirely on…