It’s not surprising that eventually, communicators and researchers would begin to challenge the faulty deficit model of science communication, although serious critique of the model did not gain traction until the early 1990s. These inquiries were spearheaded by the ethnographic community, which based its studies on questions regarding the ways social groups perceive authority and…
The Deficit Model
Of the models devised to study the science of science communication, the deficit model has probably been around the longest. It also offers an easy solution to explain failures of communication, and this simplicity makes it desirable in a world where complications abound. Also known as the dissemination model, this method relies almost entirely on…
Speaking Science-ese 